Agnona Store Berlin
Illuminating accents with track-mounted spotlights
mawa shines on fashion.
Cooperation with the Italian fashion label Agnona began in summer 2017, on the occasion of the first Germany-wide pop-up store on the upper floor of a corner building on Kurfürstendamm in Berlin. At that time, our uplights from the one piece series emphasized the puristic feminine fashion, with indirect lighting in the highly polished stuccoed old-style building ambience.
In 2018, the label re-opened in the same building as the flagship store with twice the square footage.
With clear spatial divisions and a focus on high-end wall design, the new spatial impression differs considerably from the original. This time, mawa addressed the higher-quality requirements of the label on material and texture with track spotlights from the seventies series. Strong lighting accents and high color rendering allow the color palette and fabric quality to be much more tangibly perceived.