Timeless track-mounted spotlights as flexible retail lighting for functional natural cosmetics.
“Anti-aging” is a thing of the past.
Rethinking beauty is the mission of the young Berlin-based natural cosmetics brand This Place. Since January 2023, high-quality shop lighting with spotlights from the wittenberg 4.0 series has provided harmonious illumination for the brand’s first dedicated retail space—an innovative label that focuses on well-being through self-care.
Clever formulations help with everyday issues, providing soothing, anti-cramping, or anti-inflammatory effects – all while enticing the eyes and nose.
The thoughtfully designed retail lighting helps to emotionally enhance the shopping experience.
The atmosphere in the flagship store brings the brand’s philosophy to life, reflects the aesthetic design of the products, and invites customers to explore and try them out.
However, the space is not just a sales and consultation area; it also serves as a meeting place and event venue.
It was especially important to the architect “to create an inviting, above all natural atmosphere that sparks curiosity—without letting the design overshadow the relatively small products.”
Christopher Burns
As the company grows, the lighting design had to remain flexible – a key requirement for modern retail lighting.
The freely positionable track-mounted spotlights wi4-str offer just that: high adaptability and thoughtful accessories. Interchangeable optics allow for the modification of the beam characteristics, making them perfect for dynamic product ranges.
The office Abcarius + Burns Architecture Design regularly relies on mawa products for high-quality retail lighting. The architects appreciate the precise light distribution, the planning consultation, and the understated design.
“The wittenberg series is well thought out and straightforward. The proportions are pleasantly compact. It accommodates various installation scenarios, and the light quality in the end is simply excellent.”
Christopher Burns
