Photo: Stefan Wolf Lucks
Photo: Stefan Wolf Lucks

Agnona Store Berlin

Illuminating accents with track-mounted spotlights

mawa shines on fashion.

Cooperation with the Italian fashion label Agnona began in summer 2017, on the occasion of the first Germany-wide pop-up store on the upper floor of a corner building on Kurfürstendamm in Berlin. At that time, our uplights from the one piece series emphasized the puristic feminine fashion, with indirect lighting in the highly polished stuccoed old-style building ambience.

In 2018, the label re-opened in the same building as the flagship store with twice the square footage.
With clear spatial divisions and a focus on high-end wall design, the new spatial impression differs considerably from the original. This time, mawa addressed the higher-quality requirements of the label on material and texture with track spotlights from the seventies series. Strong lighting accents and high color rendering allow the color palette and fabric quality to be much more tangibly perceived.

Location

Kurfürstendamm 188/189, 10707 Berlin (access via Schlüterstraße)

Planning

Ermenegildo Zegna Store, Development Office

Branch management

Elke Brämer

Scope of services

80 × seventies track spotlights se-11-5-9005
with EUTRAC-track adaptor black for 3-phase track, LED, 26 W, 3000 K, 2500 lm, CRI typ. 97, phase section dimmable, black matt (RAL 9005)

60 × spotreflector, 13° 11 × mediumreflector, 20° 9 × floodreflector, 35° 42 × sculpture lens 1 × Eutrac 3-phase add-on track L 1000 mm, black 17 × Eutrac 3-phase add-on track L 2000 mm, black 5 × Eutrac 3-phase add-on track L 3000 mm, black

Photo: Stefan Wolf Lucks
Photo: Stefan Wolf Lucks | Agnona Store Berlin
Photo: Stefan Wolf Lucks

Photo: Stefan Wolf Lucks

Photo: Stefan Wolf Lucks