Retail, Businesses, Worlds of Shopping

The focus was not only on a visual refresh, but above all on a well-considered bakery lighting concept. It plays a crucial role in highlighting baked goods, guiding customer flow, and creating a warm and inviting atmosphere.

Außenansicht Zeit für Brot mit Bäckereibeleuchtung über Tresen und Sitzbereich

“This is where we opened our first store in Berlin back in 2012. It remains a popular and lively meeting point for both locals and tourists alike. That’s precisely why we had to stick to a tight renovation schedule — something we managed successfully thanks to the excellent collaboration between the Zeit für Brot team and all the contractors involved.”

Jasmin Daémi, Architect and Head of Property Development & Management

Übergang zwischen Verkaufsraum und Backstube Zeit für Brot mit harmonischer Bäckereibeleuchtung

She achieved this, as she says, “with a few clever tricks, such as new materials, matching vintage furniture, and a professional lighting concept.”

The bakery lighting concept consists of several elements: track-mounted luminaires of the type se-12 follow the course of the counter and optimally showcase the product selection.

“I value mawa’s products for their timeless aesthetics, outstanding light quality, and high-quality craftsmanship. In addition, Zeit für Brot and mawa share a common understanding of sustainability — something that, unfortunately, is still not a given today, but is a key criterion for us when choosing our partners.”

Jasmin Daémi, Architect and Head of Property Development & Management

Ceiling-mounted lights of the type se-23 provide pleasant lighting in the seating areas. The concept is complemented by flat recessed lights wi4-eb-1r, which gently transition to the cooler lighting of the bakery.

Blick in den Verkaufsraum bei Zeit für Brot mit harmonischer Bäckereibeleuchtung

“Since we have already completed several projects together, the collaboration runs smoothly, with creativity and a passion for design. The process is seamless and always very pleasant.”

Jasmin Daémi, Architect and Head of Property Development & Management

Innenansicht Zeit für Brot Auslage mit Bäckereibeleuchtung über Tresen und Sitzbereich

The modern bakery lighting not only highlights the brand’s signature design but is also implemented efficiently and sustainably through the trusted collaboration with mawa – in line with the high standards of quality and craftsmanship.

Passion for the art of baking drives the company, founded in 2009.
With transparency, Bioland-certified ingredients of the highest quality, and a modern brand appearance, they win over customers in over 15 locations. The high demand at all locations proves them right.

Innenansicht Zeit für Brot Tresen mit Bäckereibeleuchtung über Tresen und Sitzbereich

Clever formulations help with everyday issues, providing soothing, anti-cramping, or anti-inflammatory effects – all while enticing the eyes and nose.

The thoughtfully designed retail lighting helps to emotionally enhance the shopping experience.

Ladenbeleuchtung mit Stromschienenstrahlern bei This Place Berlin

The atmosphere in the flagship store brings the brand’s philosophy to life, reflects the aesthetic design of the products, and invites customers to explore and try them out.

However, the space is not just a sales and consultation area; it also serves as a meeting place and event venue.

It was especially important to the architect “to create an inviting, above all natural atmosphere that sparks curiosity—without letting the design overshadow the relatively small products.”

Christopher Burns, architect

As the company grows, the lighting design had to remain flexible – a key requirement for modern retail lighting.

The freely positionable track-mounted spotlights wi4-str offer just that: high adaptability and thoughtful accessories. Interchangeable optics allow for the modification of the beam characteristics, making them perfect for dynamic product ranges.

The office Abcarius + Burns Architecture Design regularly relies on mawa products for high-quality retail lighting. The architects appreciate the precise light distribution, the planning consultation, and the understated design.

“The wittenberg series is well thought out and straightforward. The proportions are pleasantly compact. It accommodates various installation scenarios, and the light quality in the end is simply excellent.”

Christopher Burns, architect

With immaculate style, the Italian fashion label established a presence, in an original reed-thatched house, in the center of Kampen. Gold shimmering letters articulate the whitewashed facade above the entrance. Upon entering the boutique, the low ceilings and warm-toned wooden surfaces offer a comfortable and cozy ambiance.

Following the principle of the flagship store in Berlin, the lighting emphasizes the high standards of the brand with strong lighting accents and the highest quality color reproduction.

The museum-quality »seP-12« track spotlight not only produces the desired effects, but also has an adapter which contains the control unit for the light and provides secure mounting and electrical current access to the track. This makes it possible to greatly reduce the size of the cylindrical housing – an advantage that especially benefits the low ceiling heights.

The luxury brand, with its fine fabrics, classic silhouettes, and inviting atmosphere, is a hit with the public in Germany’s premier vacation destination.

Maximum freedom for presentation

In conviction that EUTRAC conductor tracks and adapters offer the greatest freedom and highest quality, mawa has developed a special installation profile. Recessed without edges in drywall ceilings, it allows tracks and specially developed downlights to disappear well above the ceiling horizon. The pictures above show the Dior Fragrance Store in the Tai He Mall in Fuzhou and below in the Golden Eagle World Center in Nanjing. Learn more about mawa recessed profile.

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